This workshop will help you craft benefit-driven copy that engages your audiences.
Ever wondered why many brilliant arts and cultural activities don’t enjoy bigger audiences (other than social distancing)? We won’t solve the entire question in one session, but we will interrogate how our copy could play a role in better communicating the benefits of attending. Which is a good start.
This session will challenge some common practices and give you some alternative tools and techniques to try. A mix of theory and hands on practical exercises will get you ready to craft jargon-free, convincing communications to help you resonate with a wider audience.
This session will:
For more information and how to register, visit Copy That — words that work – Arts Marketing Association (a-m-a.co.uk)