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Copy That — words that work

20th March 2024 @ 10:00 am - 1:00 pm

£55 – £75
Arts Marketing Association

This workshop will help you craft benefit-driven copy that engages your audiences.

Ever wondered why many brilliant arts and cultural activities don’t enjoy bigger audiences (other than social distancing)? We won’t solve the entire question in one session, but we will interrogate how our copy could play a role in better communicating the benefits of attending. Which is a good start.

This session will challenge some common practices and give you some alternative tools and techniques to try. A mix of theory and hands on practical exercises will get you ready to craft jargon-free, convincing communications to help you resonate with a wider audience.

This session will:

  • Help you understand what works, what doesn’t, and why in terms of copy
  • Bring you an awareness of common practices that may not be doing you any favours
  • Offer techniques to help you avoid repeating the same old words and phrases

For more information and how to register, visit Copy That — words that work – Arts Marketing Association (a-m-a.co.uk)

Details

Date:
20th March 2024
Time:
10:00 am - 1:00 pm
Cost:
£55 – £75
Event Categories:
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Event Tags:
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Website:
https://www.a-m-a.co.uk/event/copy-that-words-that-work-2/

Venue

Online

Other

Subsector
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