Almost everything online comes back to content. It’s how we present ourselves to the world and, when we do it right, is one of our most powerful tools for engaging audiences with arts and culture.
The ease of publishing content is a double-edged sword. Sure, it’s easy to get things out into the world but, without a strategy, content can be a formless mess with no clear audience, no clear point and ultimately no clear benefit.
The session will focus on:
- The steps for making a digital content strategy, both in a perfect world and in our more realistic world
- Case studies of content strategies, packed with good ideas.
This session is tailored to marketers, curators, and content creators.
Anyone who’s publishing content with a nagging feeling that they’re not quite sure what the point is, or people who are desperate to get colleagues in their organisation to be a bit more strategic.
What will you learn:
- A framework for how to plan your own strategy
- Insights from someone who has gone through the strategy wringer a few times
- Best practice from smarter people than me within and outside the sector.
Adam Koszary, Head of Digital at The Audience Agency
Adam went viral with a big sheep at The MERL and helped with content and social media strategy at the Royal Academy of Arts, London.