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Evaluating your Marketing Campaigns

06/12/2023 @ 8:00 am - 5:00 pm

Arts Marketing Association

This webinar explores why evaluation matters and how you can use it to drive future campaigns.

Your time and effort goes into planning and delivering your campaigns, but how do you know what works and what doesn’t or if your goals and objectives have been met? Evaluation is key to ensure your efforts aren’t in vain.

In this webinar you’ll explore how to best evaluate your campaigns and how to use this to help advocate for marketing and marketing budgets internally.

This session will:

  • Provide an understanding of key evaluation terminology/jargon
  • Offer advice on setting goals and objectives
  • Provide practical tips on what to measure and the tools to do this
  • Help you understand how to use data to inform future marketing campaigns

Any prior knowledge/experience needed to benefit from this session?

Some basic experience of marketing campaigns and evaluation would be beneficial (but not a requirement).

For more information and how to register, visit: Evaluating your Marketing Campaigns – Arts Marketing Association (a-m-a.co.uk)