Across the creative and cultural sector, it is common for organisations to have ambitious goals, but equally, vastly under resourced teams. This 45-minute presentation from Ollie Couling, Tech Champion for Digital Marketing and Strategy, will help you to streamline your marketing. Join this session and learn how to remove the grey areas or wishy-washy parts of your current plans or routines, and redirect focus towards more feasible and sustainable goals.

This webinar will outline techniques to help you prioritise your marketing goals in a more strategic way and turn them into the framework of a focused and coherent marketing plan, one that leverages you and your organisations unique opportunities, strengths, and available resources.

You will learn:

• Techniques to help you prioritise your marketing goals and activities in a more strategic way.
• Ways to leverage you or your organisation’s unique opportunities and strengths.
• The importance of coordination and integration in designing a successful marketing plan.

Beginner to Intermediate – This webinar is aimed at marketing professionals working within creative and cultural organisations who are in the process of developing or refreshing a digital marketing strategy.