5 Tips For Networking Effectively
Posted in Editorial
Networking effectively is one of the best things you can do to develop your creative career. Since 80 percent of industry professionals believe networks are essential to career success, we’ve put together five key things you can do to maximise your opportunity at a networking event.
1. Set specific goals for yourself to help maximise your networking time.
It’s easy to be overwhelmed in a new environment. Or even to let time slip away if you love meeting new people. Whether it’s to make five new connections within the industry, get leads on three potential jobs or commissions, or find someone to collaborate on a new creative project – setting goals focuses your strategy and helps you feel like you’re making progress while there.
2. Have an introduction planned to use when you meet people.
You can approach this like an elevator pitch – but about you! Think of two or three sentences that capture what you do, and your creative vision. Then use this to approach people. Make sure it’s not too long – you can delve into more detail during conversation.
3. If you have access to the guest list prior to the event, research the individuals and organisations attending.
Not only can you save time by knowing which organisations you’re most interested in connecting with, this helps you with relevant conversation pointers. Already understanding what an individual or organisation does before you meet means you can discuss topics that might be relevant to you both. Demonstrating you have researched an organisation or individual practitioner also shows your commitment to forging working relationships.
4. Be an active listener and ask relevant questions.
Remember, you’re there to find out about other people and organisations as well as promote yourself. For example, ask what projects people are currently working on, or have coming up. Listening to others could be how you find a perfect alignment of ideas and values. And asking relevant questions shows you’re invested in your conversation.
5. Follow up your new connections by dropping them an email or direct message.
Send an email or direct message to everyone you met that you would like to develop a working relationship with. This shows you’re committed to your personal development and serious about working with them should the opportunity arise.