Applications for round 3 of New Stories New Audiences are now open. 

All museums need to increase and widen their audiences to enhance their sustainability, and to widen participation to groups that are currently under-represented. New Stories New Audiences aims to inspire museums to stay relevant to their audiences and to increase their impact.

Funded by National Lottery Heritage Fund, New Stories New Audiences is open to all AIM members in the small museum category (up to 20,000 visitors). AIM members in England, Scotland, Wales and Northern Ireland are all eligible to apply.

Projects that result in a wider range of people being involved in heritage at your organisation will be funded up to £15,000. AIM expect you to have identified a new story that you wish to tell and undertaken some initial research to identify who the new audience will be. AIM also expect you to work with a new partner, to work differently and to try something new.

Successful projects will be allocated an experienced project mentor and will take part in the New Stories New Audiences network with other successful applicants. At the end of your project, you will be brought together to share learning, contribute to the evaluation of the experience and inform the creation of new resources.