Xcellerator Wakefield

Xcellerator Webinars and Workshops – Finance Sessions Now Open!

Gemma Colley

Xcellerator Webinars and Workshops – Finance Sessions Now Open!

Posted in Development

Xcellerator Wakefield is a FREE programme available to Wakefield Creatives seeking to sustainably develop their business models.

1-2-1 support is provided as part of the programme, we are now pleased to announce upcoming webinars and workshops starting in May.

These sessions cover business planning, financing and marketing and will be delivered as a mix of online and in-person events.

We will be collaborating with experts in design and communication, Browndog Agency, to deliver the marketing strand, covering brand, content management, email campaigns, including practical tools and templates.

Marketing Sessions

Scroll down for further information including dates and session descriptions.

Marketing Sessions:

Session 1 – Online – Wednesday 22nd May

Establishing your brand, understanding your place in a crowded market, creating a strong point of difference, articulating your message in a meaningful way, and developing the most appropriate marketing tools.

Outcomes – Attendees will have a clearer picture of the environment they are operating in, how their brand can/should match the requirements of key stakeholders, a series of communication tools to explain what they do, and why people should choose to work with them.


Session 2 – Online – Wednesday 29th May – Fully Booked

We’ll walk you through the practical aspects around setting up social media pages and websites, understanding website Content Management Systems, analysing campaign performance through Google Analytics and other online reporting tools, pulling together email campaigns, writing and distributing news articles, plus an introduction to Paid Search. We’ll also cover off the main marketing tactics.

Outcomes – Attendees will have a better understanding of the digital marketplace, which tools have the most potential impact for them (and therefore constitute the best use of their time), how to research keywords and search terms, and in turn how to match these queries with good quality content. In addition, we’ll combine the digital world with traditional marketing tactics such as direct mail, advertising and PR.

Session 3 – In-person – Wednesday 5th June.

In-person interactive workshop in which delegates will use the learning from the previous 2 sessions, along with support from the Browndog trainers and their tools and templates, to put together their own marketing strategy bespoke to their business.

Outcomes – Attendees will have the chance to work through their marketing strategy and plan with one-to-one support from the hosts, raise any questions or concerns specific to their business, and arrive at a workable plan to take their businesses forward.

Finance Sessions are now open for bookings!

Sessions will be open in a few weeks. Keep checking the website and social media for announcements of when this segment is available to book.

Session 1 – Online – Thursday 20th June

We’ll look at the following:

Practical planning

  • Placing you, your creative practice and values at the heart of the approach
  • Planning to thrive (not just survive)
  • Understanding the many types of fundraising and financing opportunities available and identifying which is the best match for you
  • Diversifying your offer to expand your financing opportunities
  • Key practicalities – crunching the numbers and setting a pricing structure
  • Pivoting from rejection

Session 2 – In Person, held at The Art House – Thursday 27th June.

Your objectives

  • Building on strong foundations – essentials of planning / financing (covered in session 1)
  • Honing your creative and business objectives
  • Identifying funders that can support you to achieve your objectives.
  • Aligning your creative goals with the goals of your potential funders
  • Top tips for application writing
  • Role playing with peers to soft-test your approach, resulting in practical discussion and feedback

Session 3 – In Person, held at The Art House – Thursday 11th July.

During this in-person session held at The Art House, you will work alongside other Creatives and our experts, to draft a hypothetical funding application which will be evaluated, and supportive feedback will be provided to further develop your application skills.

 As a result of attending you will have the chance to work through your own funding strategy and plan with one-to-one support from the hosts, raise any questions or concerns specific to your business, and arrive at a workable plan to take your businesses forward.

Look out on our social media channels and website for announcements with relation to further bookings opening!

Instagram, Facebook, X and LinkedIn

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