Alison Norrington is a storyteller, writer & producer, Founder & Chief Creative Director of storycentral, an entertainment studio that incubates and develops ground-breaking IP with global partners in film, television, animation, publishing, advertising, branding, theme parks, Virtual Reality and gaming.
As a Creative Director/Strategist Alison has worked on a range of intellectual properties and brands that are founded on robust story worlds with strong core themes and have genuine and relevant touch points across a host of media channels. She specializes in storytelling that amplifies community, fan incubation and engagement, experience design, extending IP & franchises, community build through story and storyworld strategy, incubation & development – all centered around a strong robust core of story architecture, theme, awareness of audience and experience design.
Over her 25+ year career she has worked with and consulted to SundanceTV, CBS Interactive, Walt Disney Imagineering, FOX International, AMC Networks, BBC, and more. She works as a writer and script consultant for film and television and she most recently was part of the huge global Xbox ‘Sea of Thieves’ Alternate Reality game ‘The Quest for the Golden Bananas’.
Areas of Specialism for Mentoring
With over 25 years’ experience in storytelling, audience/consumer awareness and engagement, experience design and branding I am passionate about sharing my knowledge and skillset to mentor, educate and inspire - sometimes as a mentor, sometimes as a trainer and other times as a consultant/specialist. Regardless of platform understanding the core theme and message of a business helps to expand the brand message across a variety of media, to a wide range of archetypes and in an engaging and naturally immersive way. As a mentor I can inspire businesses to reach wider but with more of a laser focus.
- Storytelling & Branding
- Developing immersive narratives
- Building storyworlds and brand ethos
- Product Development
- Routes to Market
- Marketing & Social Media
Alison Norrington, Founder/Creative Director/Storyteller
My experience as a consultant/mentor is something that makes up 50% of my company, storycentral Ltd. storycentralLABS was launched in 2012 and blends Game James and Hackathons into one experience, aligning it with an active commercial property with tangible goals, an innovative brief and a ticking clock.
Participants form multi-disciplinary teams to prototype story extensions and digital experiences that integrate intuitive technology with a sustainable strategy - all around a series from a mainstream studio, network, brand or publisher. Teams develop cross-platform IP that is story-centric and experience-led with specific commercial deliverables that will embrace and explore virality and long-tail ramifications.
I have been an IDEATE mentor for over a year and love helping support businesses, storytellers and brands.
“I’m thrilled to be a mentor on the Advance programme. With over 25 years experience in storytelling, audience/consumer awareness and engagement, experience design and branding I am passionate about sharing my knowledge and skillset to mentor, educate and inspire businesses to reach a wider audience, but with more of a laser focus!”