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Tim Reid

Evie Godfrey Film and Television, Mentors


Tim Reid



Company Overview


Tim is a multiple award-winning comedy writer, best known for co-creating and co-writing TV comedies such as the BAFTA winning sitcom, PETER KAY’S CAR SHARE, and his new show, MEET THE RICHARDSONS, starring comedian Jon Richardson. But as well as being a successful comedy writer, Tim is a world class innovation expert, and he's worked for some of the world’s most creative organisations, including global ad agencies, innovation consultancies and the BBC. He's helped clients from beer brands to broadcasters, confectioners to condom makers reimagine the future and re-invent their businesses.

From his unique position as both a successful innovation consultant and comedy writer, Tim has drawn together a practical guide to having bigger, better ideas by applying the trade secrets used by top creative professionals, comedians and writers. Tim can help any leader, team or organisation develop a culture of creativity and adopt the behaviors, tools and techniques they can use to generate the ideas that can make a real positive difference.


Areas of Specialism for Mentoring


  • Creative thinking
  • Idea generation
  • Importance and role of humour in creativity
  • Creative Leadership
  • Embedding a Culture Of Creativity

Tim Reid, TV Comedy Writer and Creativity Consultant


Photograph of John Holmes

I can help organisations and freelancers in any sector improve their creativity and approach to innovation. I have experience working with communications agencies, marketing agencies, creative agencies, manufacturing companies, TV and Radio broadcasters and TV production companies.

I have run training workshops and learning and development programmes for hundreds of businesses across the world. I have provided coaching support for business leaders in creative leadership and I currently mentor comedy writers from BAME backgrounds to help them develop their careers in Television comedy writing.

“I’m delighted to be a mentor on the Advance Programme. Having helped thousands of people across the world up their creativity, through coaching, mentoring and workshops, I know how important it can be to have someone detached from your core business encourage, advise and skill you up to think differently, act differently and innovate so you can constantly stay ahead of the game. I love sharing the tools, techniques and approach to creativity that I’ve developed over my years spent in Innovation Consultancies and writing and developing TV shows, and seeing the impact that can have on other people’s projects.”