10 Associates
Branding Agency
10 Associates is one of Yorkshire’s finest Brand & Design consultancies with a brilliantly blunt Yorkshire way of doing things. We are owned and run by 2 partners and a group of friends who are all exceptional in their specialist areas.
We design brand identities, build brand strategies from development through to activation, and the brainchild behind all of this is Brandschool®.
From our fabulous studio, based in a wonderful 18th century Watermill, we drive our clients to Brand Achievement.
In 2004 we decided to start up ourselves. Nervous? Yes… Undecided? No. Over 200 rebrands, countless engagement campaigns, many awards… and a book that reflects our own ‘ends well story’ in the ‘ends well’ stories of so many others. We look backwards – and forwards… knowing that day was meant to be.
We want to work with people that put creativity at the heart of their business.
Passionate about making businesses the very best they can be by using the power of Branding.
The 18th year in business. It was the 17th before that.
Projects that make Wakefield = Leeds’ noisy neighbours!


The Challenge = The brief was simple, if a little scary! Create a super brand! ao.com was one of the best kept secrets in online retail, with huge ambition for growth and brand recognition.

BestHeating brand relaunch and campaign = Quite the all-encompassing brand project! From a fresh rebrand, considering perception and target audience, to creating a campaign to launch the new brand’s look, feel and personality!

Xscape Festive Campaign = Enter our Curious Christmas wonderland and be awed by the weird and wonderful. From mystical illusions to interactive installations Christmas at Xscape is anything but expected.

Rebranding a Law Firm = The Approach Maximising and investing in brand during times of uncertainty within a market can be a very rewarding investment for a business. Providing it's not knee jerk and the insight indicates it's beneficial, brand can play a crucial role in your survival. Last Cawtha Feather were in no ways under direct threat, but they were wise to recognise that the market being so volatile, suggested that protecting their assets now would pay dividends in the long run. Now called LCF Law, the brandmark feels fresh, clean and clear, and the Law, Fair + Square positioning creates a point of difference, acting as a rallying call to the market for law to be accessible, uncomplicated and honest - a truly customer-centric modern proposition.