Copywriters & content creators (She/her)
I’m a copywriter and awards entry expert, with a background in communications and PR. Along with my amazing team, we tell business’s stories on their website, in promotional material, and in award entries.
We work with a wide range of clients, from micro businesses to international PLCs, writing, editing and proofing everything from blogs to annual reports, web copy to marketing collateral.
My career in public relations taught me the value of stories. And you’re only successful in PR if journalists choose to publish your news, so you quickly learn what a great story looks like.
I absolutely love taking a messy ball of information and turning it into the written equivalent of a beautiful knitted jumper. Translating how people and businesses want to talk about themselves and getting to the heart of what they are about is what I’m happiest doing. I help companies develop their own tone of voice, adding a layer of sophistication to brand, which is usually only thought about in the visual sense (logo, colour palette).
I set up Wordsmiths in 2011 and have built a strong team of associates to deliver for clients, recently adding to our in-house resource with our first employee.
We love to work with marketing agencies and in-house comms and marketing departments as their outsourced copywriting team. We bring specialist skills over and above what a generalist in an agency can.
We are also happy to talk to anyone about how awards might benefit them – although we talk lots of people out of entering awards as it isn’t the right thing to spend their time/money on if another tactic would deliver more. It’s how we maintain our integrity, but also how we’ve kept our >80% shortlisting rate since 2011.
I have a medieval history degree and am still a bit of a history geek. On my bucket list is I an overnight stay at Hampton Court Palace!
Apart from my children’s achievements, publishing my book, Glory: The Magic Formula for Winning More Business Awards. (Find it on Amazon!)
working with a marketing agency on a new brand, or a brand refresh to complement their visual work with our tone of voice skills. Then we can work together on a new website and all other browns collateral the client needs.